Geofencing

Blue Bite geofencing empowers
brands to deliver tailored, relevant messages directly to consumers.

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BLUE BITE GEOFENCING

How It Works

Send locally-targeted, relevant content to a mobile device when a person enters the pre-defined geofence.

Define

Set the user-defined geographic audience

Optimize

Location and user device settings are optimized for targeted reach

Execute

The platform detects network device entering the geofence

Deliver

The content is served within milliseconds

aDVANTAGES

Geofencing Advertising

Actively meet consumers
where they are.

315 Billion monthly impressions

Extensive inventory, category and platform options

2.25 Million publishers

Improve campaign performance with contextual targeting

tARGETING

Reaching The Right Consumer

Location

Target consumers based on their real-time geography

Behavioral

Reach consumers throughout their daily journey

Audience

Optimize your audience to increase conversions

Geofencing Targeting Tactics

Behavioral Targeting

By habits, interests, and shopping behaviors

Contextual Location

Environmental or event driven

Dynamic Creative

Contextualized content defined by real-time location

Platform Targeting

OS version, WiFi, carrier, device type

Retargeting

Delivering ads based on previous engagement

Audience Targeting

Demographic, ethnographic or action driven

Advanced
Capabilities

Blue Comet
Shadowfencing

Make geofences mobile.
Deliver a complementary ad to a consumer’s device as the branded vehicle passes in immediate proximity.

Custom Mobile
Experiences and Analytics

Blue Bite’s Studio platform renders mobile experiences that are location-, time- and user-specific. Google Analytics provides a complete view of the mobile pathway.

Robust Campaign
Reporting

Receive expert OOH + Mobile analysis highlighting valuable insights by location.

Verified
Walk-Ins

Measure physical action like visitation after being exposed to a mobile ad.

Valuable
Data

Build first party audience lists specific to OOH by capturing Ad IDs for attribution and retargeting.

Conversion Attribution
and 3rd Party Tracking

Measure KPIs such as consumer purchases and sign-ups.

REAL-TIME BIDDING (RTB)

How Are Geofenced Ads Served?

When campaign conditions are met, mobile display advertisements are delivered to the user’s device, in-app or mobile web, in real-time.

NEXT STEPS

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