Out of home marketing is — as it sounds — a form of marketing that appeals to audiences outside their homes when they’re out and about in the world. OOH marketing includes things like:
· Billboards (print and digital)
· Subway and bus advertisements
· Flyers
This kind of marketing appeals to consumers anywhere they’re not home — whether it’s on the highway on their morning commute to work, on a sign in a store while they’re shopping for groceries or on a digital display on the street as they’re walking by.
