See how you can increase your marketing effectiveness by 3x.
June 23, 2023
What if we told you that you could see 3x higher effectiveness rates with your marketing?
Research shows companies that have multichannel marketing strategies see 3x higher effectiveness compared to those with non-integrated campaigns. What’s more, 72% of consumers prefer to connect with brands via multichannel marketing — and the same number prefer digital communication with companies.
Blending mobile and digital OOH marketing empowers brands to form personalized, continuous connections with consumers — boosting engagement and forming a lasting impression.
Here’s a look at how blending mobile into your digital OOH strategies can empower your brand to stay ahead with impressive engagement.
Blue Bite Connected Media goes a step beyond traditional digital OOH ads with Blue Comet shadowfencing (geofencing coupled with GPS data) that delivers marketing to those in a specific location range.
These digital billboards are no longer solely static — and can be placed on a moving vehicle, for example — to attract more engagement and take a more targeted approach based on where consumers are in real time.
Brands can then market to consumers via their devices in sequence with the digital OOH marketing — creating a lasting impression.
Digital OOH marketing empowers brands to:
According to Statista, when brands used mobile digital billboards, 35% of consumers “visited a website or searched online for the advertised product or service.” It also showed that 35% “visited the advertised store, restaurant, or other business,” highlighting its effectiveness.
Mobile marketing, meanwhile, empowers brands to:
Digital OOH and mobile marketing combine to form effective, blended multichannel strategies that excite and engage consumers.
Imagine you’re out running errands on a weekend. As you’re walking, you see a digital OOH ad — maybe a QR code on a mobile billboard on a vehicle that drives past you. After scanning the QR code and interacting with the Experience, you later receive a mobile advertisement for that same product(s) — keeping it at the front of your mind.
This is how mobile and digital OOH marketing seamlessly come together in an effective multi-channel marketing strategy, empowering brands with continuous engagement.
Here’s a deeper look at how mobile and digital OOH combine to form effective, cross-channel strategies that leave a lasting connection with consumers.
Mobile Advertising + OOH empowers brands to:
If you’re ready to stay ahead of the competition with 3x the effectiveness in your marketing strategy, Blue Bite Connected Media and Blue Comet shadowfencing is here to empower you.
Seamlessly blend mobile and digital OOH advertising for effective, personalized reach that keeps consumers engaged with sequential messaging — all right from their devices on their daily journeys.
Schedule a meeting to talk with one of our experts about your brand and what you are looking to achieve.
You Will Get:
A 30 minute consultation with one of our media experts
A comprehensive ROI analysis based on your objectives, products and technologies
A customized success plan based on your specific products, customers and goals