How Blue Bite's mobile amplification innovates OOH advertising
September 9, 2022
What if you could connect with consumers like never before by getting a 37% increase in mobile engagement with your marketing messaging?
Utilizing Mobile Display Advertising to complement out-of-home (OOH), Blue Bite Connected Media empowers brands to reach consumers with the right message at the right time.
Mobile Advertising combined with OOH empowers brands to be flexible and approach consumers with a timed and tailored delivery as they’re on their daily journeys.
Consumers are shown targeted ads through Blue Comet shadowfencing (geofencing coupled with GPS data) that delivers marketing to those in a specific location range. This complements great OOH advertising by adding a targeted, digital layer to campaigns.
Mobile Advertising + OOH empowers brands to:
It’s targeted messaging to reach the right consumer at the right time.
Brands are empowered to send targeted messaging based on numerous factors. This helps brands create a personalized approach for each consumer for the most effective delivery.
Different ways brands are empowered to send targeted messaging include:
Ads are shown to consumers with Real-Time Bidding (RTB) platforms.
A brand lays out criteria for campaign conditions. Once those campaign conditions are met with an ad exchange’s display inventory price and parameters, the mobile display advertisements are pushed to consumers within the shadowfence.
It’s real-time, advanced targeted messaging.
Go above and beyond traditional geofencing with Blue Comet shadowfencing — with one-to-one ad messaging in real-time as a branded vehicle passes by the consumer.
Blue Comet Shadowfencing empowers brands with:
Valuable First-party Data: Learn insights from consumers themselves to make the most informed marketing decisions.
Conversion Metrics: Measure key performance indicators (KPIs) surrounding purchases, sign-ups, transactions and more.
Powerful Growth and Location Insights: Discover how consumers visit your store following exposure to a mobile ad.
Customized, Timed and Tailored Delivery: Create personalized ad experiences for consumers based on time of day, location, previous interactions and more.
Extensive Insights: Learn how your OOH campaigns perform so you can more effectively tailor them for the most effective connection and conversions.
And more — with Blue Bite Media OOH advertising, there are near-limitless opportunities for how brands can broaden their reach and effectively target consumers with the right message at the right time.
Schedule a meeting to talk with one of our experts about your brand and what you are looking to achieve.
You Will Get:
A 30 minute consultation with one of our media experts
A comprehensive ROI analysis based on your objectives, products and technologies
A customized success plan based on your specific products, customers and goals