How Digital Connections Empower Brands to Connect With Consumers

What if you could connect with consumers like never before by getting a 37% increase in mobile engagement with your marketing messaging?

Utilizing Mobile Display Advertising to complement out-of-home (OOH), Blue Bite Connected Media empowers brands to reach consumers with the right message at the right time.

Reach Consumers on Their Daily Journeys

Mobile Advertising combined with OOH empowers brands to be flexible and approach consumers with a timed and tailored delivery as they’re on their daily journeys.

Consumers are shown targeted ads through Blue Comet shadowfencing (geofencing coupled with GPS data) that delivers marketing to those in a specific location range. This complements great OOH advertising by adding a targeted, digital layer to campaigns.

Mobile Advertising + OOH empowers brands to:

• Target consumers based on their real-time location.
• Optimize reach to target audiences to boost engagement and conversions.
• Tailor their campaigns as they learn from valuable real-time first-party data and other metrics.

It’s targeted messaging to reach the right consumer at the right time.

Send Advanced Targeted Messaging

Brands are empowered to send targeted messaging based on numerous factors. This helps brands create a personalized approach for each consumer for the most effective delivery.

Different ways brands are empowered to send targeted messaging include:

• Previous behaviors, like interests and purchases
• Advanced demographics, including age, language, gender and more
• Location-based context, with messages tailored for each location
• Incentivization with coupons and promotions to encourage sales
• Proximity to competitors
• Cross-device targeting delivers messages to a consumer’s multiple personal devices, including mobile, computer, etc.
• And more

Ads are shown to consumers with Real-Time Bidding (RTB) platforms.

A brand lays out criteria for campaign conditions. Once those campaign conditions are met with an ad exchange’s display inventory price and parameters, the mobile display advertisements are pushed to consumers within the shadowfence.

It’s real-time, advanced targeted messaging.

Deliver Real-Time Messaging With Blue Bite Media

Go above and beyond traditional geofencing with Blue Comet shadowfencing — with one-to-one ad messaging in real-time as a branded vehicle passes by the consumer.

Blue Comet Shadowfencing empowers brands with:

Valuable First-party Data: Learn insights from consumers themselves to make the most informed marketing decisions.

Conversion Metrics: Measure key performance indicators (KPIs) surrounding purchases, sign-ups, transactions and more.

Powerful Growth and Location Insights: Discover how consumers visit your store following exposure to a mobile ad.

Customized, Timed and Tailored Delivery: Create personalized ad experiences for consumers based on time of day, location, previous interactions and more.

Extensive Insights: Learn how your OOH campaigns perform so you can more effectively tailor them for the most effective connection and conversions.

And more — with Blue Bite Media OOH advertising, there are near-limitless opportunities for how brands can broaden their reach and effectively target consumers with the right message at the right time.