Advertising Measurement That Proves ROI

Know What Your Media Delivers

Advertising Measurement Explained

Advertising measurement is the science of quantifying the real impact of your campaigns – connecting ad exposure to business outcomes.

At Blue Bite, we combine advanced attribution models, verified walk-in data, and media integrations to measure advertising effectiveness at every step of the journey – from awareness to purchase.

WHAT WE MEASURE WITH

Advertising Measurement

Blue Bite’s measurement suite is built for clarity, speed and action. We track the metrics that move budgets and prove performance.

Cross-Channel Conversion Lift

Which channels actually move the needle? We track incremental conversions across mobile, desktop, CTV, and more — so you know what’s working (and what’s wasting spend).

Brand Lift Study

Is your brand really sticking? We run quick, one-question surveys to measure awareness, sentiment, and intent across exposed vs. control groups. Results in as little as two weeks.

Web Conversions

Clicks don’t cut it. We track the outcomes that matter — purchases, sign-ups, downloads, redemptions — across devices, so you see the full customer journey.

Footfall Attribution

From screen to store. Using Verified Walk-In (VWI) studies, we measure how many people walked through your doors after seeing your ad. No guesswork — just hard numbers.

In-Store Sales Measurement

Proof at the register. Our Circana Sales Optimization integration ties campaigns directly to offline sales. On average, brands see a +40% lift in revenue when connecting media to in-store transactions.

Point of Origin

Where are your customers coming from? Perfect for travel & tourism, this tool reveals which markets drive the most visits and how your media fuels destination growth.