Connected TV Advertising That Connects Every Device

Blue Bite transforms Connected TV advertising into a performance engine – combining household precision, premium inventory, and cross-device retargeting to drive measurable brand growth.

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A girl smiling while holding a phone.
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RIGHT MESSAGE, RIGHT MOMENT

What is Connected TV Advertising?

Connected TV advertising delivers video ads through internet-connected TVs and streaming platforms – reaching audiences where traditional TV can’t.  

Instead of broadcasting to everyone, Blue Bite uses household identification, behavioral targeting, and identity graph technology to connect your message with real people, across all their screens.
Scale Across Devices

Connected TV Advertising Solutions

Blue Bite offers end-to-end connected TV advertising solutions designed to connect every device and maximize household impact.
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Household Reach
Go beyond a single viewer and engage every connected device in the home.
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Cross-Device Retargeting
Link TV exposure to mobile, desktop, and tablets for full-funnel impact.
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Premium Inventory
Your ads run on trusted streaming platforms and apps through brand-safe private marketplaces.
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Future-ready Measurement
Household Identification ensures CTV targeting and measurement remain effective in a cookieless world.
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A group of people watching tv and also looking at other content through their phone and tablet.
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Reach With Accuracy

How Connected TV Advertising Works

Using real-time data and cross-device tracking, we ensure your campaigns reach the rights households, on the right screens, at the right moment.
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Match

Define your audience by demographics, interests, or household data.
Logos of different publishers used to deliver CTV ads.

Deliver

Serve dynamic video ads across streaming platforms, apps, and smart TVs.
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Extend

Retarget exposed households across devices for deeper engagement.
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Convert

Measure brand lift, store visitation, and online sales to prove ROI.

Not a Platform. A Partner

Unlike automated ad platforms, Blue Bite brings strategy, creativity, and execution together under one roof – powered by human expertise and real data.
Feature
Blue Bite
Others
Manage strategy
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Human experts guiding your campaigns
DIY dashboards
Channel integration
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Designed for motion and attention
Siloed
Real-world attribution
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Store visits + lift analysis
Click-based
Campaign optimization
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Tailored for motion and scale
Template-driven
Support
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Dedicated strategist
Automated chat
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Media Expert

From strategy to scale, we’ll help you connect every channel—and every conversion.  

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