Measure the effectiveness of OOH like never before.
September 9, 2022
Many stores rely on foot traffic and in-person sales. But how do you most effectively target customers to boost conversions and get consumers through your doors?
It’s a combination of:
Here’s a look at how Blue Bite empowers brands to optimize their reach to target audiences and boost conversions with Verified Walk-In Footfall Attribution and other powerful analytics.
To most effectively get consumers through their doors and boost sales, brands must have a targeted approach. Blue Bite’s Verified Walk-in Footfall Attribution empowers brands to widen their reach to their target audiences with out-of-home advertising (OOH) and and measure the number of consumers that visit their stores as a result of exposure to OOH & Mobile Advertising.
Verified Walk-in (VWI) Footfall Attribution drives consumers to visit stores while capturing data for attribution and reporting.
With more targeted ads pushed to consumers, there’s a higher likelihood that there will be a match to a company’s target audience — increasing the probability that an ad will convert to an in-store visitation.
Plus, OOH advertising leads to a 4x increase in online activity per ad dollar spent compared to traditional TV, radio and print advertising.
Brands are empowered with powerful reports on consumer purchases, revenue transactions, signups and many more metrics.
Much of these insights are first-party data, which comes directly from consumers themselves — empowering brands with powerful information to tailor their approach in current and future campaigns to best convert consumers and drive sales.
Consumer sentiment surveys, for example, empower brands by asking one simple question to a target audience. This empowers brands with a better understanding of their audience, who they are and how those consumers respond to specific campaigns.
Blue Bite’s VWI Footfall Attribution and other robust analytics empower brands with a complete understanding of the ad campaign life cycle.
Brands are empowered to more effectively connect with consumers by tailoring their approach to combine Mobile & OOH advertising campaigns. By leveraging Mobile advertising to create targeted, personalized connections, brands are able to boost in-store traffic and grow their bottom line.
Schedule a meeting to talk with one of our experts about your brand and what you are looking to achieve.
You Will Get:
A 30 minute consultation with one of our media experts
A comprehensive ROI analysis based on your objectives, products and technologies
A customized success plan based on your specific products, customers and goals