AT&T x Hearts & Science
Amplify OOH awareness and message exposure.
Industry
Electronics and Telecommunications
Solutions
Hyperlocal OOH Geofencing
Markets
New York, Los Angeles, Chicago
398%
Higher Performance than relative performance of the same ad units within the campaign timeframe
Target Audience
Heavy streamers and non-AT&T customers
Spanish and English
Copy targeted to relevant geolocations
Multiple
Digital creative teams
Campaign Overview
Client
AT&T
Industry
Electronics and Telecommunications
Campaign Goal
Amplify OOH awareness and message exposure
Locations
New York, Los Angeles, Chicago
Duration
66
Days
Solutions Used
Spanish and English copy targeted to relevant geolocations and added value assessment. Metrics reported: IMPs/CTR by ad size, by ad copy, budget breakdown, CTR comparison versus industry CTR for duration of the campaign.
The Story
01
Challenge
Amplify OOH awareness and message exposure
02
Strategy
Working with multiple digital creative teams, agency ad-served, DFA tags separated by market, scheduled mid-campaign copy swaps
03
Execution
The Result
398%
Higher Performance than relative performance of the same ad units within the campaign timeframe
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