Spanish and English copy targeted to relevant geolocations and added value assessment. Metrics reported: IMPs/CTR by ad size, by ad copy, budget breakdown, CTR comparison versus industry CTR for duration of the campaign
Target Audience
Heavy streamers and non-AT&T customers; seven specific audience targeting segments
398
%
Higher Performance
than relative performance of the same ad units within the campaign timeframe
%
%
Challenge
Amplify OOH awareness and message exposure
Solution
Working with multiple digital creative teams, agency ad-served, DFA tags separated by market, scheduled mid-campaign copy swaps
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