AT&T

 x

x

Hearts & Science

Electronics and Telecommunications
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Locations

New York, Los Angeles, Chicago

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Duration
66
 Days

Execution

Spanish and English copy targeted to relevant geolocations and added value assessment. Metrics reported: IMPs/CTR by ad size, by ad copy, budget breakdown, CTR comparison versus industry CTR for duration of the campaign

Target Audience

Heavy streamers and non-AT&T customers; seven specific audience targeting segments

398

%

Higher Performance

than relative performance of the same ad units within the campaign timeframe

%

%

Challenge

Amplify OOH awareness and message exposure

Solution

Working with multiple digital creative teams, agency ad-served, DFA tags separated by market, scheduled mid-campaign copy swaps

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