Boost Mobile
General market awareness of Boost Mobile's new promotion across 11 top markets in the U.S
Industry
Electronics and Telecommunications
Solutions
Shadowfencing
Markets
General Market
11 Top Markets
In the U.S.
Mobile Billboards
were combined with Blue Bite's Shadowfencing technology
1:1
Ad messaging
Shadowfence Retargeting
Was used to increase messaging frequency
Campaign Overview
Client
Boost Mobile
Industry
Electronics and Telecommunications
Campaign Goal
General market awareness of Boost Mobile's new promotion across 11 top markets in the U.S
Locations
Top 11 Markets (U.S.)
Duration
25
Days
Solutions Used
Shadowfencing; Shadowfencing Retargeting, Points of Interest Geofencing
The Story
01
Challenge
General market awareness of Boost Mobile's new promotion across 11 top markets in the U.S.
02
Strategy
Impactful Mobile Billboards were combined with Blue Bite's Shadowfencing technology. Shadowfencing delivered real-time Display Ads to people in direct proximity of the Mobile Billboards, creating 1:1 ad messaging as the branded vehicles with the Mobile Billboards passed by. Shadowfence Retargeting was used to increase messaging frequency, as well as capitalize on recency effect. Point of Interest Geofencing was utilized for additional coverage of key locations.
03
Execution
The Result
11 Top Markets
In the U.S.
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