Impactful Mobile Billboards were combined with Blue Bite's Shadowfencing technology. Shadowfencing delivered real-time Display Ads to people in direct proximity of the Mobile Billboards, creating 1:1 ad messaging as the branded vehicles with the Mobile Billboards passed by. Shadowfence Retargeting was used to increase messaging frequency, as well as capitalize on recency effect. Point of Interest Geofencing was utilized for additional coverage of key locations.