COACH

 x

x

Blue Bite

Shopping
Locations

East Coast / West Coast

Duration
28
 Days

Execution

Verified Walk-In Measurement, Hyperlocal geofencing

Target Audience

Fashionistas; Interest in leather goods; Women’s and Men's accessories

240

%

Higher Performance

than the industry average for the Fashion & Retail vertical

%

%

Challenge

Geofence COACH Pop-Up Stores in major markets, as well as Wild Poster locations to provide additional awareness to COACH’s new line. Gauge Visitation lift at COACH locations using Verified Walk-In Measurement.

Solution

Over XXX+* Verified Walk-ins provided incremental visitation lift at seven COACH stores. High-performing CTR resulted in an increase of people discovering the new line of products.

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