COACH
Geofence COACH Pop-Up Stores in major markets, as well as Wild Poster locations to provide additional awareness to COACH’s new line.
Industry
Shopping
Solutions
VWI Footfall Attribution
Markets
East Coast; West Coast
240%
Higher Performance than the industry average for the Fashion & Retail vertical
Over XXX+
Verified Walk-ins
High CTR
An increase of people discovering the new line of products
Hyperlocal
Geofencing
Campaign Overview
Client
COACH
Industry
Shopping
Campaign Goal
Geofence COACH Pop-Up Stores in major markets, as well as Wild Poster locations to provide additional awareness to COACH’s new line.
Locations
East Coast; West Coast
Duration
28
Days
Solutions Used
Verified Walk-In Measurement, Hyperlocal geofencing
The Story
01
Challenge
Geofence COACH Pop-Up Stores in major markets, as well as Wild Poster locations to provide additional awareness to COACH’s new line. Gauge Visitation lift at COACH locations using Verified Walk-In Measurement.
02
Strategy
Over XXX+* Verified Walk-ins provided incremental visitation lift at seven COACH stores. High-performing CTR resulted in an increase of people discovering the new line of products.
03
Execution
The Result
240%
Higher Performance than the industry average for the Fashion & Retail vertical
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