Eaze

 x

x

Lamar

Consumer Goods and Services
Locations

California, USA

Duration
28
 Days

Execution

Hyperlocal geofencing of 150+ individual locations, conversion pixel to measure an increase in deliveries.

Target Audience

Vapers, smokers, cannabis enthusiasts, partygoers

312

%

Higher Performance

than the industry average for the Shopping vertical

%

%

Challenge

Demonstrate a lift in sales revenue by pairing OOH and Mobile around each of the client’s delivery depots spread across California. Brand awareness of a new and upcoming online delivery service.

Solution

Conversion measurement compared Ad spend against Sales Revenue at each delivery depot. Heat maps were used to illustrate Clicks by depot area. Highlighted top performing delivery depots in each market which were used to optimize custom-packaged inventory.

Contact us to learn more about this campaign or to run your own

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