Emblem Health used mobile geofencing to raise awareness for four different health outcomes: breast health, diabetes, hypertension and PCP.

Blue Bite ran four different programs for each health outcome, and identified the best performing unit from mobile geofencing. A third party tag was used to provide real-time campaign performance monitoring as well, and was also used for attribution. This supported Emblem Health's OOH media to show a 1:1 match of those exposed to OOH that clicked on a mobile ad.