Farmers Insurance x Zenith
Farmers Insurance wanted to target new clients that were not current customers.
Industry
Insurance and Health
Solutions
Customer Data Onboarding and Click to Call
Markets
Full National (6 Markets)
256%
Higher Performance than the industry average for the Insurance vertical
Click-Through Tactics
Click-to-call and click-to web
Target Audience
Prospective clients not current Farmers Insurance customers
Multiple Creatives
Based on click-through messaging
Campaign Overview
Client
Farmers Insurance
Industry
Insurance and Health
Campaign Goal
Farmers Insurance wanted to target new clients that were not current customers.
Locations
Full National (6 Markets)
Duration
35
Days
Solutions Used
Geofencing; Click-to-Call; Click-to-Web
The Story
01
Challenge
Farmers Insurance wanted to target new clients that were not current customers. In order to achieve this, we implemented their CRM data as a suppression segment to avoid delivering ads to these people. Two different click-through tactics were used: click-to-call and click-to web. Campaign was optimized based on engagement levels in each market between these two tactics.
02
Strategy
Implemented a 3rd party suppression segment via LiveRamp. Multiple creative sets based on click-through messaging. Targeted Geofencing based on Mobile Retargeting the OOH Wallscapes & Digital Bulletins.
03
Execution
The Result
256%
Higher Performance than the industry average for the Insurance vertical
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