PayPal x Horizon Media
Measuring foot traffic attribution of people who visited a CVS store after exposure to the OOH + Mobile Ad.
Industry
Banking and Finance
Solutions
VWI Footfall Attribution
Markets
National
27.2%
Incremental Lift Percentage
CVS Stores
In 7 Markets
Foot Traffic Attribution
Measurement of people who visited a CVS store after exposure to the Mobile Ad
Incremental Lift
Measured to determine the amount of additional store visits
Campaign Overview
Client
PayPal
Industry
Banking and Finance
Campaign Goal
Measuring foot traffic attribution of people who visited a CVS store after exposure to the OOH + Mobile Ad.
Locations
National
Duration
90
Days
Solutions Used
Foot Traffic Attribution (in-store visitation); Geofencing of OOH
The Story
01
Challenge
Measuring foot traffic attribution of people who visited a CVS store after exposure to the OOH + Mobile Ad.
02
Strategy
XX,XXX store visits at CVS Stores in 7 Markets. Mobile Retargeting (Geofencing) of hundreds of OOH locations and formats across 7 major US markets. Foot Traffic Attribution measurement of people who visited a CVS store after exposure to the Mobile Ad. Measured incremental lift to determine the amount of additional store visits compared to the average CVS store visitation.
03
Execution
The Result
27.2%
Incremental Lift Percentage
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