PayPal

 x

x

Horizon Media

Banking and Finance
Locations

National

Duration
90
 Days

Execution

Foot Traffic Attribution (in-store visitation); Geofencing of OOH

Target Audience

General Market

27.2

%

Incremental Lift Percentage

This positive lift percentage indicates that PayPal CVS ads drove incremental visits compared to the average CVS store visitation

%

%

Challenge

Measuring foot traffic attribution of people who visited a CVS store after exposure to the OOH + Mobile Ad.

Solution

XX,XXX store visits at CVS Stores in 7 Markets. Mobile Retargeting (Geofencing) of hundreds of OOH locations and formats across 7 major US markets. Foot Traffic Attribution measurement of people who visited a CVS store after exposure to the Mobile Ad. Measured incremental lift to determine the amount of additional store visits compared to the average CVS store visitation. *Contact Matthew Shay below for additional campaign insights.

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