Blue Bite measured web conversions of exposed campaign users who made an appointment for auto glass repairs on the Safelite website. These web conversions were measured through cross-environment, which included people who made an appointment on a different device from the initial Mobile ad exposure (e.g. Desktops & Tablets). Shadowfencing of Mobile Billboards amplified the OOH messaging and drove further people to the website. Shadowfence Retargeting was used to increase messaging frequency and capitalize on the recency effect.