Samsung

 x

x

Publicis

Electronics and Telecommunications
Locations

Full National

Duration
32
 Days

Execution

Hyperlocal OOH Geofencing

Target Audience

Adults 18-49

248

%

Higher Performance

than the Consumer Electronics Vertical

%

%

Challenge

Samsung wanted to raise awareness of their new Galaxy Smartphone by geofencing different OOH formats such as digital bulletins, malls, EV charging stations, transit shelters and more.

Solution

Blue Bite used hyperlocal GPS coordinates to create tight geofences around various OOH units which amplified the traditional messaging by creating a digital click-through layer for consumers to engage with.

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