Samsung x Publicis
Samsung wanted to raise awareness of their new Galaxy Smartphone by geofencing different OOH formats.
Industry
Electronics and Telecommunications
Solutions
Hyperlocal OOH Geofencing
Markets
Full National
248%
Higher Performance than the Consumer Electronics vertical
Raise Awareness
For their new Galaxy Smartphone
OOH Formats
digital bulletins, malls, EV charging stations, transit shelters and more
Hyperlocal GPS Coordinates
To create tight geofences
Campaign Overview
Client
Samsung
Industry
Electronics and Telecommunications
Campaign Goal
Samsung wanted to raise awareness of their new Galaxy Smartphone by geofencing different OOH formats.
Locations
Full National
Duration
32
Days
Solutions Used
Hyperlocal OOH Geofencing
The Story
01
Challenge
Samsung wanted to raise awareness of their new Galaxy Smartphone by geofencing different OOH formats such as digital bulletins, malls, EV charging stations, transit shelters and more.
02
Strategy
Blue Bite used hyperlocal GPS coordinates to create tight geofences around various OOH units which amplified the traditional messaging by creating a digital click-through layer for consumers to engage with.
03
Execution
The Result
248%
Higher Performance than the Consumer Electronics vertical
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