Supercuts x Do It Outdoors
Amplify OOH awareness and exposure.
Industry
Health and Beauty
Solutions
Hyperlocal OOH Geofencing
Markets
19 Markets
433%
Higher Performance than relative performance of the same ad units within the campaign timeframe
Amplify
OOH awareness and exposure
Geofencing
Predetermined MLB routes coinciding with the MLB schedule
Target Audience
General
Campaign Overview
Client
Supercuts
Industry
Health and Beauty
Campaign Goal
Amplify OOH awareness and exposure
Locations
19 Markets
Duration
50
Days
Solutions Used
Top 10 location-specific performance, clicks per location per day, relative performance, IMPs/CTR by ad size, IMPs/CTR by ad copy, budget breakdown, industry vertical performance, eCPC
The Story
01
Challenge
Amplify OOH awareness and exposure
02
Strategy
Predetermined MLB routes were geofenced throughout days coinciding with the MLB schedule
03
Execution
The Result
433%
Higher Performance than relative performance of the same ad units within the campaign timeframe
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