Target x Do It Outdoors
Target was promoting their hiring events in specific markets where jobs were open.
Industry
Consumer Goods and Services
Solutions
Shadowfencing
Markets
Full National- 12 Markets
419%
Higher Performance than the Jobs vertical
In-market
People seeking jobs
Shadowfencing
delivered real-time Display ads to people in direct proximity of the Mobile Billboards
Retargeting
Was used to increase messaging frequency
Campaign Overview
Client
Target
Industry
Consumer Goods and Services
Campaign Goal
Target was promoting their hiring events in specific markets where jobs were open.
Locations
Full National- 12 Markets
Duration
83
Days
Solutions Used
Shadowfencing; Shadowfence Retargeting; Geofencing
The Story
01
Challenge
Target was promoting their hiring events in specific markets where jobs were open
02
Strategy
Impactful Mobile Billboards were combined with Blue Bite's Shadowfencing technology. Shadowfencing delivered real-time Display ads to people in direct proximity of the Mobile Billboards, creating the 1:1 ad messaging as the branded vehicle passed by. Shadowfence Retargeting was used to increase messaging frequency as well as capitalize on recency effect. Point of Interest Geofencing was utilized for additional coverage.
03
Execution
The Result
419%
Higher Performance than the Jobs vertical
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