Tim Hortons x Horizon Media
Provide geofence coverage for OOH locations to drive awareness for a new menu promotion.
Industry
Food and Drink
Solutions
VWI Footfall Attribution
Markets
Northeast, USA
244%
Higher Performance than the industry average for the Food & Drink vertical
XX,000+
walk-ins at Tim Hortons restaurants across 50 cities
Verified Walk-In Measurement
From consumers after being exposed to a Mobile Ad
Target Audience
Quick Service Restaurant diners; Daily commuters
Campaign Overview
Client
Tim Hortons
Industry
Food and Drink
Campaign Goal
Provide geofence coverage for OOH locations to drive awareness for a new menu promotion.
Locations
Northeast, USA
Duration
56
Days
Solutions Used
Verified Walk-In Measurement, Device ID capture and Passback
The Story
01
Challenge
Provide geofence coverage for OOH locations to drive awareness for a new menu promotion. Measure physical actions from consumers after being exposed to a Mobile Ad through Verified Walk-In Measurement. Report on visitation lift from Tim Hortons restaurants. Pass back device IDs to a 3rd party research partner for brand lift & footfall.
02
Strategy
XX,000+* walk-ins at Tim Hortons restaurants across 50 cities.
03
Execution
The Result
244%
Higher Performance than the industry average for the Food & Drink vertical
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