Women 18-49; Interests in Cosmetics & Beauty; Hispanic Ethnicity or Spanish Speakers for the Yuma Market
than the industry average for the Beauty vertical
Demonstrating awareness and lift for Ulta store grand openings in five markets. Achieved by: Applying Blue Comet Shadowfencing of mobile billboards; Measuring walk-ins to Ulta retail stores from people exposed to OOH; Audience & Behavioral Geofencing to hone in on target demographic.
59% higher click-through rate performance when combining Shadowfencing and Geofencing. X00 Verified Walk-Ins to Ulta stores. Store-specific creative for each grand opening. *Contact Matthew Shay below for additional campaign insights.
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