Women 18-49; Interests in Cosmetics & Beauty; Hispanic Ethnicity or Spanish Speakers for the Yuma Market
375
%
Higher Performance
than the industry average for the Beauty vertical
%
%
Challenge
Demonstrating awareness and lift for Ulta store grand openings in five markets. Achieved by: Applying Blue Comet Shadowfencing of mobile billboards; Measuring walk-ins to Ulta retail stores from people exposed to OOH; Audience & Behavioral Geofencing to hone in on target demographic.
Solution
59% higher click-through rate performance when combining Shadowfencing and Geofencing. X00 Verified Walk-Ins to Ulta stores. Store-specific creative for each grand opening.
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