Ulta x Do It Outdoors
Demonstrating awareness and lift for Ulta store grand openings in five markets.
Industry
Health and Beauty
Solutions
VWI Footfall Attribution
Markets
Jacksonville, NC; Germantown, TN; Yuma, AZ; Schaumburg, IL; Jeffersonville, IN
375%
Higher Performance than the industry average for the Beauty vertical
Shadowfencing
Of mobile billboards
59%
Higher click-through rate
X00 Verified Walk-Ins
to Ulta stores
Campaign Overview
Client
Ulta
Industry
Health and Beauty
Campaign Goal
Demonstrating awareness and lift for Ulta store grand openings in five markets.
Locations
Jacksonville, NC; Germantown, TN; Yuma, AZ; Schaumburg, IL; Jeffersonville, IN
Duration
39
Days
Solutions Used
Shadowfencing Activation, Audience & Behavioral Geofencing; Verified Walk-In Measurement; MAID (device ID) retargeting
The Story
01
Challenge
Demonstrating awareness and lift for Ulta store grand openings in five markets. Achieved by: ApplyingShadowfencing of mobile billboards; Measuring walk-ins to Ulta retail stores from people exposed to OOH; Audience & Behavioral Geofencing to hone in on target demographic.
02
Solution
Shadowfencing Activation, Audience & Behavioral Geofencing; Verified Walk-In Measurement; MAID (device ID) retargeting.
03
Execution
59% higher click-through rate performance when combining Shadowfencing and Geofencing. X00 Verified Walk-Ins to Ulta stores. Store-specific creative for each grand opening.
The Result
375%
Higher Performance than the industry average for the Beauty vertical
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