Generating a large market awareness of four new TV series premiering on Univision's ViX+ platform.

Hyperlocal OOH Geofencing of various formats including Digital Bulletins, Digital CIPS, Kiosks, Digital Urban Panels, Spectaculars and Static Shelters. Rotation of four specific creative sets aligned to the premiere times of the new Univision TV series. Post-premiere refreshes of creative to remind the audience of tune-in times. Third party VideoAmp pixel measured attribution and tune-in from delivery of the mobile ads.