Univision Case Study

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Media
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Locations
  • Thousands of app download interactions recorded
  • Significant lift in mobile engagement
  • Strong performance across all 4 markets
  • Improved visibility for Grocery Pickup offering
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Duration
77
 Days

Execution

Hyperlocal OOH Geofencing

Target Audience

General Market; Hispanic Market; Spanish Speakers

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Challenge

Generating a large market awareness of four new TV series premiering on Univision's ViX+ platform.

Solution

Hyperlocal OOH Geofencing of various formats including Digital Bulletins, Digital CIPS, Kiosks, Digital Urban Panels, Spectaculars and Static Shelters. Rotation of four specific creative sets aligned to the premiere times of the new Univision TV series. Post-premiere refreshes of creative to remind the audience of tune-in times. Third party VideoAmp pixel measured attribution and tune-in from delivery of the mobile ads.

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