Visit Tampa Bay

 x

x

Vector Media

Travel
Locations

Boston, MA

Duration
77
 Days

Execution

Shadowfencing Activation, MAID (device ID) retargeting

Target Audience

General Market

294

%

Higher Performance

than the industry average for the Tourist Destinations vertical

%

%

Challenge

Raising awareness and promoting tourism for Visit Tampa Bay. Blue Bite Shadowfencing of four wrapped trolleys with complementary mobile ads to passerby's within direct line-of-sight. Rotating 11 different creatives showcasing the variety of things to do in Tampa Bay. Third party conversion pixel to provide additional audience insights.

Solution

X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual trolley to aid the advertiser's internal analytics. Performance summary of 11 rotated creatives to determine which messages were successful and can be used for follow-up campaigns.

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