HomeCase Studies

Visit Tampa Bay x Vector Media

Raising awareness and promoting tourism for Visit Tampa Bay.
Industry
Travel
Solutions
Shadowfencing
Markets
Boston, MA
294%
Higher Performance than the industry average for the Tourist Destinations vertical
Shadowfenced
Four wrapped trolleys with complementary mobile ads
X,000 Clicks
Demonstrating a secondary action and interest in the ad message
MAID (device ID)
Retargeting

Campaign Overview

Client
Visit Tampa Bay
Industry
Travel
Campaign Goal
Raising awareness and promoting tourism for Visit Tampa Bay.
Locations
Boston, MA
Duration
77
Days
Solutions Used
Shadowfencing Activation, MAID (device ID) retargeting

The Story

01
Challenge
Raising awareness and promoting tourism for Visit Tampa Bay. Blue Bite Shadowfencing of four wrapped trolleys with complementary mobile ads to passerby's within direct line-of-sight. Rotating 11 different creatives showcasing the variety of things to do in Tampa Bay. Third party conversion pixel to provide additional audience insights.
02
Strategy
X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual trolley to aid the advertiser's internal analytics. Performance summary of 11 rotated creatives to determine which messages were successful and can be used for follow-up campaigns.
03
Execution

The Result

294%
Higher Performance than the industry average for the Tourist Destinations vertical

Campaign Visuals

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