Wendy's

 x

x

Lamar

Food and Drink
Locations

GSA

Duration
28
 Days

Execution

Verified Walk-In (VWI) was used to measure walk-ins and visitation towards 50+ Wendy’s restaurant locations over the course of the campaign. Metrics measured include: performance, IMPs/CTR by ad size, IMPs/CTR by ad copy, budget breakdown, industry vertical performance and eCPC

Target Audience

General Audience

163

%

Higher Performance

than relative performance of the same ad units within the campaign timeframe

%

%

Challenge

To Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation)

Solution

Using Blue Bite’s VWI attribution tool, 50+ OOH locations & POIs were geofenced

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