Wendy's x Lamar
Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation).
Industry
Food and Drink
Solutions
VWI Footfall Attribution
Markets
GSA
163%
Higher Performance than relative performance of the same ad units within the campaign timeframe
50+
OOH locations
Geofenced
POIs
Target Audience
General
Campaign Overview
Client
Wendy's
Industry
Food and Drink
Campaign Goal
Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation).
Locations
GSA
Duration
28
Days
Solutions Used
Verified Walk-In (VWI) was used to measure walk-ins and visitation towards 50+ Wendy’s restaurant locations over the course of the campaign. Metrics measured include: performance, IMPs/CTR by ad size, IMPs/CTR by ad copy, budget breakdown, industry vertical performance and eCPC.
The Story
01
Challenge
To Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation)
02
Strategy
Using Blue Bite’s VWI attribution tool, 50+ OOH locations & POIs were geofenced
03
Execution
The Result
163%
Higher Performance than relative performance of the same ad units within the campaign timeframe
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