Verified Walk-In (VWI) was used to measure walk-ins and visitation towards 50+ Wendy’s restaurant locations over the course of the campaign. Metrics measured include: performance, IMPs/CTR by ad size, IMPs/CTR by ad copy, budget breakdown, industry vertical performance and eCPC
Target Audience
General Audience
163
%
Higher Performance
than relative performance of the same ad units within the campaign timeframe
%
%
Challenge
To Amplify OOH awareness; to create exposure and measure attribution (lift in store visitation)
Solution
Using Blue Bite’s VWI attribution tool, 50+ OOH locations & POIs were geofenced
Contact us to learn more about this campaign or to run your own
