Using the vehicle's on-board GPS, real-time coordinates are pulled directly and delivered to Blue Bite's platform simultaneously.
GPS coordinates are ingested and applied as the location-targeting criteria for each individual vehicle.
Real-time bidding on the programmatic ad exchange is triggered.
Mobile display impressions are purchased
Impressions are delivered to a device within the predefined radius of the moving vehicle.
*Vehicular coordinates are accurate to roughly 1 meter. *No personally identifiable information (PII) is stored.
Blue Bite Shadowfencing is a market-first advertising medium that is dynamic, customizable and — most importantly — mobile.
52%
average boost to campaign click-through rate (CTR) when utilizing Shadowfencing
64%
average boost to campaign CTR when utilizing Shadowfencing and Device Retargeting
85%
of marketers say local-based advertising/marketing produced growth in their customer base
Deliver a complementary message straight to a consumer’s device as the branded vehicle passes by in immediate proximity
Capture device info in direct exposure to the vehicle’s messaging for retargeting, audience insights and much more
Prove that out-of-home exposure leads to direct conversions & ROI
Capitalize on the recency effect and memory of people who were in direct proximity
Set the radius depending on market density and media KPIs.
Configure interval as short as 10 seconds.
Measure physical action like visitation after being exposed to a mobile ad.
