AbCellera Biologics
Geofencing of the JP Morgan Conference in San Francisco to promote brand awareness.
Industry
Advertising and Marketing
Solutions
Audience Geofencing
Markets
San Francisco, CA
Geofencing
of the JP Morgan Conference in San Francisco
General Market
Conference atendees
Mobile Advertising IDs (MAIDs)
Capture of exposed users
Device
Retargeting
Campaign Overview
Client
AbCellera
Industry
Advertising and Marketing
Campaign Goal
Geofencing of the JP Morgan Conference in San Francisco to promote brand awareness.
Locations
San Francisco, CA
Duration
4
Days
Solutions Used
Conference & Event Geofencing; Device Retargeting
The Story
01
Challenge
Geofencing of the JP Morgan Conference in San Francisco to promote brand awareness.
02
Strategy
Hyperlocal geofencing of the conference event. Device retargeting to reach the exposed conference attendees with follow-up ads to increase the messaging frequency. Capturing of Mobile Advertising IDs (MAIDs) of the exposed users for post-campaign retargeting efforts.
03
Execution
The Result
Geofencing
of the JP Morgan Conference in San Francisco
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