Drive awareness and consideration for Amplitude among enterprise marketers and analytics professionals attending Adobe Summit in Las Vegas. The goal was to position Amplitude as a modern alternative to legacy analytics platforms and sustain engagement beyond the conference environment.

A competitive geoconquesting strategy was activated around the Venetian Expo & Convention Center during Adobe Summit, delivering hyperlocal mobile ads to conference attendees at moments of peak relevance. Challenger messaging encouraged prospects to “break up with bad analytics” and consider switching to Amplitude. Following initial exposure, device-based retargeting was used to re-engage attendees across their daily journeys after the event, extending message frequency and reinforcing Amplitude’s value proposition.

The campaign delivered strong engagement and significantly outperformed industry norms, achieving performance more than 6× higher than the Conferences & Events vertical benchmark. Results validated the effectiveness of combining geoconquesting with sequential retargeting to drive awareness and consideration in competitive, high-intent B2B environments.