AT&T x Hearts & Science
Applying Verified Walk-In Attribution to measure In-Store visitation to AT&T Retailers from consumers exposed to campaign messaging.
Industry
Electronics and Telecommunications
Solutions
VWI Footfall Attribution
Markets
East Coast, USA
171%
Higher Performance than the industry average for the Telecom vertical
25 Cities
In the market
Geofenced
Surrounding street furniture to amplify messaging
XX,000+
Verified Walk-ins to over 125 AT&T retailers
Campaign Overview
Client
AT&T
Industry
Electronics and Telecommunications
Campaign Goal
Applying Verified Walk-In Attribution to measure In-Store visitation to AT&T Retailers from consumers exposed to campaign messaging.
Locations
East Coast, USA
Duration
28
Days
Solutions Used
Verified Walk-In Measurement, Device ID Capture
The Story
01
Challenge
Applying Verified Walk-In Attribution to measure In-Store visitation to AT&T Retailers from consumers exposed to campaign messaging. Retail locations were spread across 25 cities in the market. Utilize Geofences surrounding Street Furniture to amplify messaging.
02
Strategy
XX,000*+ Verified Walk-ins to over 125 AT&T retailers. Demonstrated in-store visitation lift from exposure to out-of-home. Reported on Walk-Ins originating from General versus Hispanic market.
03
Execution
The Result
171%
Higher Performance than the industry average for the Telecom vertical
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