than the industry average for the Telecom vertical
%
%
Challenge
Applying Verified Walk-In Attribution to measure In-Store visitation to AT&T Retailers from consumers exposed to campaign messaging. Retail locations were spread across 25 cities in the market. Utilize Geofences surrounding Street Furniture to amplify messaging.
Solution
XX,000*+ Verified Walk-ins to over 125 AT&T retailers. Demonstrated in-store visitation lift from exposure to out-of-home. Reported on Walk-Ins originating from General versus Hispanic market.
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