Athletic Brewing Company

 x

x

ICON International

Food and Drink
Locations

Houston; Los Angeles; Miami

Duration
28
 Days

Execution

Brand Awareness Geofencing

Target Audience

Adults Age 21+

325

%

Higher performance

compared to the industry average of the Food & Drink vertical

%

%

Challenge

Promoting a dry January, with brand awareness for Athletic Brewing Company's non-alcoholic beer.

Solution

Geofencing Points of Interest including restaurants, grocery stores, and supercenters in the target markets. Hyperlocal geofencing the digital bulletin units for amplification of the OOH message. Provided a real-time digital landing page for immediate consumer engagement in proximity of the OOH.

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