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Athletic Brewing Company
Promoting a dry January, with brand awareness for Athletic Brewing Company's non-alcoholic beer.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
Restaurants, grocery stores, and supercenters
Adults
Ages 21+
Hyperlocal Geofencing
Of digital bulletin units
Brand Awareness
for Athletic Brewing Company's non-alcoholic beer
Consumer Engagement
In proximity of the OOH
Campaign Overview
Client
Athletic Brewing Company
Industry
Food and Drink
Campaign Goal
Promoting a dry January, with brand awareness for Athletic Brewing Company's non-alcoholic beer.
Locations
Duration
28
Days
Solutions Used
Brand Awareness Geofencing
The Story
01
Challenge
Promoting a dry January, with brand awareness for Athletic Brewing Company's non-alcoholic beer.
02
Strategy
Geofencing Points of Interest including restaurants, grocery stores, and supercenters in the target markets. Hyperlocal geofencing the digital bulletin units for amplification of the OOH message. Provided a real-time digital landing page for immediate consumer engagement in proximity of the OOH.
03
Execution
The Result
Adults
Ages 21+
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