Baltimore City Health Department

 x

x

Vector Media

Insurance and Health
Locations

Baltimore, MD

Duration
60
 Days

Execution

Geofencing of Hot Spot COVID-19 Zip Codes; Geofencing of 80 Bus Shelters With Matching OOH & Mobile Creative

Target Audience

General Market

406

%

Higher Performance

than the industry average for the Public Safety vertical

%

%

Challenge

Providing social distancing and stay-at-home awareness during the peak of COVID-19. A/B creative testing to determine which message resonanted better.

Solution

X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual ZIP Code to aid health department analytics.

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