Geofencing of Hot Spot COVID-19 Zip Codes; Geofencing of 80 Bus Shelters With Matching OOH & Mobile Creative
Target Audience
General Market
406
%
Higher Performance
than the industry average for the Public Safety vertical
%
%
Challenge
Providing social distancing and stay-at-home awareness during the peak of COVID-19. A/B creative testing to determine which message resonanted better.
Solution
X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual ZIP Code to aid health department analytics.
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