Baltimore City Health Department x Vector Media
Providing social distancing and stay-at-home awareness during the peak of COVID-19.
Industry
Insurance and Health
Solutions
Hyperlocal OOH Geofencing
Markets
Baltimore, MD
406%
Higher Performance than the industry average for the Public Safety vertical
A/B Creative Testing
To determine which message resonated better
X,000 Clicks
Demonstrating a secondary action and interest in the ad message
Geofencing
Hot Spot COVID-19 Zip Codes
Campaign Overview
Client
Baltimore City Health Department
Industry
Insurance and Health
Campaign Goal
Providing social distancing and stay-at-home awareness during the peak of COVID-19. A/B creative testing to determine which message resonated better.
Locations
Baltimore, MD
Duration
60
Days
Solutions Used
Geofencing
The Story
01
Challenge
Providing social distancing and stay-at-home awareness during the peak of COVID-19. A/B creative testing to determine which message resonanted better.
02
Solution
Geofencing of Hot Spot COVID-19 Zip Codes; Geofencing of 80 Bus Shelters With Matching OOH & Mobile Creative.
03
Execution
X,000 clicks demonstrating a secondary action and interest in the ad message. Reporting performance by individual ZIP Code to aid health department analytics.
The Result
406%
Higher Performance than the industry average for the Public Safety vertical
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