Bayer

 x

x

OMG

Consumer Goods and Services
Locations

3 Markets

Duration
35
 Days

Execution

Top 10 location-specific performance, clicks per location per day, relative performance, IMPs/CTR by ad size, IMPs/ CTR by ad copy, budget breakdown, industry vertical performance, eCPC

Target Audience

General Audience; Seasonal Home Improvement

208

%

Higher Performance

than relative performance of the same ad units within the campaign timeframe

%

%

Challenge

To amplify OOH/POI (Lowe’s, Home Depot & Walmart locations) awareness and exposure

Solution

Geofence OOH locations along with Lowe’s, Home Depot & Walmart locations within these three markets

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