Bayer x OMG
To amplify OOH/POI (Lowe’s, Home Depot & Walmart locations) awareness and exposure.
Industry
Consumer Goods and Services
Solutions
Points of Interest Geofencing
Markets
3 Markets
208%
Higher Performance than relative performance of the same ad units within the campaign timeframe
Amplify
OOH/POI awareness and exposure
Target Audience
Seasonal Home Improvement
Geofencing
OOH locations along with Lowe’s, Home Depot & Walmart locations
Campaign Overview
Client
Bayer
Industry
Consumer Goods and Services
Campaign Goal
To amplify OOH/POI (Lowe’s, Home Depot & Walmart locations) awareness and exposure.
Locations
3 Markets
Duration
35
Days
Solutions Used
Top 10 location-specific performance, clicks per location per day, relative performance, IMPs/CTR by ad size, IMPs/ CTR by ad copy, budget breakdown, industry vertical performance, eCPC.
The Story
01
Challenge
To amplify OOH/POI (Lowe’s, Home Depot & Walmart locations) awareness and exposure
02
Strategy
Geofence OOH locations along with Lowe’s, Home Depot & Walmart locations within these three markets
03
Execution
The Result
208%
Higher Performance than relative performance of the same ad units within the campaign timeframe
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