Budweiser x Do It Outdoors
Shadowfenced 3 Mobile Billboard units on custom routes to amplify the OOH messaging.
Industry
Food and Drink
Solutions
Shadowfencing
Markets
Philadelphia, PA
307%
Higher Performance than the industry average for the Alcoholic Beverages vertical
42%
Higher click-through rates (CTR)
1st Party Data
Captured of people in proximity to the Mobile Billboard
Shadowfenced
Three mobile billboard units
Campaign Overview
Client
Budweiser
Industry
Food and Drink
Campaign Goal
Shadowfenced 3 Mobile Billboard units on custom routes to amplify the OOH messaging.
Locations
Philadelphia, PA
Duration
26
Days
Solutions Used
Shadowfencing; Shadowfence Retargeting; Geofencing
The Story
01
Challenge
Shadowfenced 3 Mobile Billboard units on custom routes to amplify the OOH messaging. Shadowfence Retargeting increased the ad frequency for the people who were initially exposed to a Shadowfenced ad. Geofenced target zip codes for additional saturation coverage.
02
Strategy
42% higher click-through rates (CTR) in the campaign with the addition of Shadowfencing. Demonstrated true 1:1 ad messaging between OOH + Mobile. Captured 1st party data of people in proximity to the Mobile Billboard.
03
Execution
The Result
307%
Higher Performance than the industry average for the Alcoholic Beverages vertical
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