Coca-Cola x Lamar
Coca-Cola decided to test the relationship between OOH and mobile by creating a one week cohesive campaign surrounding Sloss Fest, an annual festival held in Birmingham, AL.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
Birmingham, AL
132%
Higher Performance than Industry Average for the "Grocery & Food Retailers" vertical
Sloss Fest
Annual festival held in Birmingham, AL
Hyperlocal Geofencing
of Piggly Wiggly Grocery Stores
OOH & Mobile
Media Mix
Campaign Overview
Client
Coca-Cola
Industry
Food and Drink
Campaign Goal
Increase awareness of Coca-Cola's promotion at Piggly Wiggly grocery stores.
Locations
Birmingham, AL
Duration
7
Days
Solutions Used
Hyperlocal Geofencing
The Story
01
Challenge
Increase awareness of Coca-cola's promotion at Piggly Wiggly grocery stores.
02
Strategy
Coca-Cola decided to test the relationship between OOH and mobile by creating a one week cohesive campaign surrounding Sloss Fest, an annual festival held in Birmingham, AL. Coca-Cola used Lamar billboards and other points of interest to deliver secondary promotional messages to consumers.
03
Execution
The Result
132%
Higher Performance than Industry Average for the "Grocery & Food Retailers" vertical
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