Discovery, Inc. x Vector Media
Raise additional awareness of the new Discovery series by applying a geofence that shadows the wrapped Double-Decker Bus while in-transit.
Industry
Media
Solutions
Shadowfencing
Markets
Northeast, USA
301%
Higher Performance than the industry average for the Television vertical
Tune-In Measurement
Via 3rd party pixel
OOH Lift in Awareness
Engagement of OOH and Mobile using Shadowfencing
Target Audience
Television viewers with interest in nature and history
Campaign Overview
Client
Discovery, Inc.
Industry
Media
Campaign Goal
Raise additional awareness of the new Discovery series by applying a geofence that shadows the wrapped Double-Decker Bus while in-transit.
Locations
Northeast, USA
Duration
14
Days
Solutions Used
Shadowfencing, Device ID capture and passback, Tune-in measurement via 3rd party pixel.
The Story
01
Challenge
Raise additional awareness of the new Discovery series by applying a geofence that shadows the wrapped Double-Decker Bus while in-transit. This provided a complementary Ad message to passerby within direct line-of-sight. Aided Tune-In measurement.
02
Strategy
Demonstrated OOH lift in Awareness and provided 1:1 engagement of OOH and Mobile using Blue Bite Shadowfencing. Creative A/B testing to identify best-performing Ad copy in terms of Tune-In.
03
Execution
The Result
301%
Higher Performance than the industry average for the Television vertical
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