Dunkin’ x Blue 449 (Publicis)
Provide a Mobile complement to the Dunkin’ DOOH messaging. Capture Attribution elements for post-campaign learnings.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
Northeast, USA
421%
Higher Performance than the industry average for the Food & Drink vertical
Hyperlocal Geofencing
For attribution learnings
50+
Individual gas stations across five markets in the Northeast
Target Audience
Daily commuters; Road warriors
Campaign Overview
Client
Dunkin'
Industry
Food and Drink
Campaign Goal
Provide a Mobile complement to the Dunkin’ DOOH messaging. Capture Attribution elements for post-campaign learnings.
Locations
Northeast, USA
Duration
56
Days
Solutions Used
Hyperlocal geofencing with device ID Passback
The Story
01
Challenge
Provide a Mobile complement to the Dunkin’ DOOH messaging. Capture Attribution elements for post-campaign learnings.
02
Strategy
Hyperlocal geofencing with device ID Passback for Attribution learnings.
03
Execution
The Result
421%
Higher Performance than the industry average for the Food & Drink vertical
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