Dunkin’

x

x

Blue 449 (Publicis)

Food and Drink

Locations

Northeast, USA

Duration

56

Days

Execution

Targeted 50+ individual gas stations across five markets in the Northeast.

Target Audience

Daily commuters; Road warriors

421

%

Higher Performance

than the industry average for the Food & Drink vertical

%

%

Challenge

Provide a Mobile complement to the Dunkin’ DOOH messaging. Capture Attribution elements for post-campaign learnings.

Solution

Hyperlocal geofencing with device ID Passback for Attribution learnings.

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coNTACt a media advisor