Genpact & Envision Virgin Racing x Billups
Event targeting for New York City’s premier electric race ePrix.
Industry
B2B
Solutions
Audience Geofencing
Markets
New York, NY
306%
Higher Performance than the industry average for the Professional Services vertical
Geofenced
70+ enterprise companies in the market
Device ID
Retargeting
Target Audience
C-suite, B2B corporate management, marketing decision makers, etc.
Campaign Overview
Client
Genpact & Envision Virgin Racing
Industry
B2B
Campaign Goal
Position Genpact and Envision Virgin Racing (a Formula E team) as a leader in digital transformation by enhancing performance with richer data.
Locations
New York, NY
Duration
26
Days
Solutions Used
Hyperlocal geofencing; Device ID retargeting
The Story
01
Challenge
Event targeting for New York City’s premier electric race ePrix. Position Genpact and Envision Virgin Racing (a Formula E team) as a leader in digital transformation by enhancing performance with richer data. Demonstrate how Genpact can help clients become next-generation businesses.
02
Strategy
Mobile coverage and retargeting for the ePrix race. Geofenced 70+ enterprise companies in the market with a comprehensive audience optimization stack based on each company’s primary industry. Reported on top B2B industry performance, top enterprise and prospective client locations.
03
Execution
The Result
306%
Higher Performance than the industry average for the Professional Services vertical
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