Genpact & Envision Virgin Racing

 x

x

Billups

B2B
Locations

New York, NY

Duration
26
 Days

Execution

Hyperlocal geofencing; Device ID retargeting

Target Audience

C-suite, B2B corporate management, marketing decision makers, professionals in medical, financial, CPG, IT, banking fields

306

%

Higher Performance

than the industry average for the Professional Services vertical

%

%

Challenge

Event targeting for New York City’s premier electric race ePrix. Position Genpact and Envision Virgin Racing (a Formula E team) as a leader in digital transformation by enhancing performance with richer data. Demonstrate how Genpact can help clients become next-generation businesses.

Solution

Mobile coverage and retargeting for the ePrix race. Geofenced 70+ enterprise companies in the market with a comprehensive audience optimization stack based on each company’s primary industry. Reported on top B2B industry performance, top enterprise and prospective client locations. *Contact Matthew Shay below for additional campaign insights.

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