Genpact & Envision Virgin Racing

 x

x

Billups

B2B
Locations

New York, NY

Duration
26
 Days

Execution

Hyperlocal geofencing; Device ID retargeting

Target Audience

C-suite, B2B corporate management, marketing decision makers, professionals in medical, financial, CPG, IT, banking fields

306

%

Higher Performance

than the industry average for the Professional Services vertical

%

%

Challenge

Event targeting for New York City’s premier electric race ePrix. Position Genpact and Envision Virgin Racing (a Formula E team) as a leader in digital transformation by enhancing performance with richer data. Demonstrate how Genpact can help clients become next-generation businesses.

Solution

Mobile coverage and retargeting for the ePrix race. Geofenced 70+ enterprise companies in the market with a comprehensive audience optimization stack based on each company’s primary industry. Reported on top B2B industry performance, top enterprise and prospective client locations.

Contact us to learn more about this campaign or to run your own

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