Lore Premiere x Rapport LA
To amplify Out of Home (OOH) awareness and exposure for the tune-In premiere.
Industry
Media
Solutions
Tune in Measurement
Markets
New York, Los Angeles
432%
Higher Performance than relative performance of the same ad units within the campaign timeframe
Amplify Out of Home
Awareness and exposure for the tune-In premiere
Target Audience
General Market Age 18-54
Creative A/B testing
14 creatives compared
Campaign Overview
Client
Lore Premiere
Industry
Media
Campaign Goal
To amplify Out of Home (OOH) awareness and exposure for the tune-In premiere.
Locations
New York, Los Angeles
Duration
30
Days
Solutions Used
Geofence, OOH, media coverage and Conquest Comic Con
The Story
01
Challenge
To amplify Out of Home (OOH) awareness and exposure for the tune-In premiere
02
Strategy
Media tactics included geofence, OOH, media coverage and Conquest Comic Con. Metrics used: ComScore tags, device ID matching, creative A/B testing (14 creatives were compared, market-specific tags, client DCM integration, 1x1 click trackers. Performance evaluation: weekly reporting, POPs, IMPs/CTR by ad size, ad copy, budget breakdown.
03
Execution
The Result
432%
Higher Performance than relative performance of the same ad units within the campaign timeframe
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