Lore Premiere

 x

x

Rapport LA

Media
Locations

New York, Los Angeles

Duration
30
 Days

Execution

Metrics used: ComScore tags, device ID matching, creative A/B testing (14 creatives were compared, market-specific tags, client DCM integration, 1x1 click trackers. Performance evaluation: weekly reporting, POPs, IMPs/CTR by ad size, ad copy, budget breakdown.

Target Audience

General Market age 18-54

432

%

Higher Performance

than relative performance of the same ad units within the campaign timeframe

%

%

Challenge

To amplify Out of Home (OOH) awareness and exposure for the tune-In premiere

Solution

Media tactics included geofence, OOH, media coverage and Conquest Comic Con

Contact us to learn more about this campaign or to run your own

coNTACt a media advisor

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