Mailchimp x OMA/PHD
Geofencing of bulletins, shelters, station dominations, LINK screens.
Industry
Technology
Solutions
Audience Geofencing
Markets
New York, NY; Atlanta, GA; San Francisco, CA
311%
Higher Performance than the industry average for the Advertising & Marketing vertical
X,000 Conversions
Across three markets
Conversion Lift
From exposure to out-of-home
Hyperlocal Geofencing
Layered with audience optimization stack
Campaign Overview
Client
Mailchimp
Industry
Technology
Campaign Goal
Measuring website conversions of people who demonstrated interest after clicking on the banner ad.
Locations
New York, NY; Atlanta, GA; San Francisco, CA
Duration
63
Days
Solutions Used
Hyperlocal Geofencing
The Story
01
Challenge
Geofencing of bulletins, shelters, station dominations, LINK screens. Measuring website conversions of people who demonstrated interest after clicking on the banner ad. A/B test of creatives to determine which resonated better and converted a higher amount of users.
02
Strategy
X,000 conversions across three markets. Demonstrated conversion lift from exposure to out-of-home.
03
Execution
The Result
311%
Higher Performance than the industry average for the Advertising & Marketing vertical
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