Vector worked with CTtransit to wrap 14 of their public transit buses with OOH messaging. In a first to market execution, Blue Bite Shadowfencing was used to deliver mobile ads in real-time along the bus route - something that has never been done before in the Mobile + OOH space.

In a first to market execution of delivering mobile ads around public transit vehicles, Blue Bite Shadowfencing was used to amplify the OOH messaging in real-time. Mobile ads were delivered around 12 of the CTtransit buses along their routes. Shadowfencing retargeting was used to increase ad frequency and recall.