Fashion & Beauty; Self-care & Makeup; Active Lifestyle
262
%
Higher Performance
compared to the industry average of the Beauty vertical
%
%
Challenge
Mobile amplification of 3 painted walls in 2 large markets. Primary audience of Women Age 18-54 with interest in Self Care & Makeup; Fashion & Beauty; Baking; Staying Active.
Solution
Hyperlocal geofencing of high-impact painted walls. Audience geofencing was also used to hone in on the target audience and demographic. UTM parameters on the landing page tracked attribution and audience insights.
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