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Sol de Janeiro
Geofencing of Painted Walls
Industry
Health and Beauty
Solutions
Hyperlocal OOH Geofencing
Markets
2 Large Markets
Mobile Amplification
Of 3 painted walls in 2 large markets
Primary Audience
Women Age 18-54
Hyperlocal Geofencing
Of high-impact painted walls
Interests
Self Care & Makeup; Fashion & Beauty; Baking; Staying Active
Campaign Overview
Client
Sol de Janeiro
Industry
Health and Beauty
Campaign Goal
Geofencing of Painted Walls
Locations
Duration
59
Days
Solutions Used
Hyperlocal Geofencing
The Story
01
Challenge
Mobile amplification of 3 painted walls in 2 large markets. Primary audience of Women Age 18-54 with interest in Self Care & Makeup; Fashion & Beauty; Baking; Staying Active.
02
Strategy
Hyperlocal geofencing of high-impact painted walls. Audience geofencing was also used to hone in on the target audience and demographic. UTM parameters on the landing page tracked attribution and audience insights.
03
Execution
The Result
Mobile Amplification
Of 3 painted walls in 2 large markets
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