Promote new product launches from the Summer Fridays beauty brand and increase awareness among Women ages 18+ in high-traffic environments. The campaign focused on reaching consumers at LAX Airport, a premium, high-dwell setting ideal for capturing attention during key travel moments.

A hyperlocal geofencing strategy was deployed across LAX Airport to deliver real-time mobile ads to consumers within airport terminals, aligning brand messaging with moments of heightened dwell time and consideration. This approach ensured Summer Fridays maintained a strong presence in a competitive media environment, reaching consumers while they were actively engaged and receptive.

Following initial exposure, device-based retargeting was activated to extend messaging beyond the airport, increasing frequency and reinforcing recall as consumers moved throughout their weekly journeys. To further optimize performance, four creative variations were rotated in an A/B testing framework, generating insights into which product stories, visuals, and calls-to-action resonated most effectively with the audience—informing both in-flight optimizations and future campaign strategy.