TD Bank x Publicis
With their expansion into Florida, TD Bank wanted people to be aware of their new store openings.
Industry
Consumer Goods and Services
Solutions
Hyperlocal OOH Geofencing
Markets
Florida, USA
87%
Higher Performance than the Banking vertical
Creative
Pre-opening and Post-opening
TD Bank
Current customers
Targeting Competitor Banks
To draw potential new customers to their grand opening stores.
Campaign Overview
Client
TD Bank
Industry
Consumer Goods and Services
Campaign Goal
With their expansion into Florida, TD Bank wanted people to be aware of their new store openings.
Locations
Florida, USA
Duration
46
Days
Solutions Used
OOH and Competitor Geofencing
The Story
01
Challenge
With their expansion into Florida, TD Bank wanted people to be aware of their new store openings. TD Bank also targeted competitor banks to draw potential new customers to their grand opening stores.
02
Strategy
Blue Bite used pre-opening and post-opening creatives to provide awareness of the new bank branch opening. Amplification of the Roadside and Digital Bulletin messaging increased exposure and potential visitation to these new branches. Competitors within a certain proximity to the grand openings were also targeted.
03
Execution
The Result
87%
Higher Performance than the Banking vertical
Ready to run smarter media campaigns?
Talk with our media experts and see how we can help you reach and convert customers in real time.
Contact a Media Advisor
