450+ events and Points of Interest were targeted hyper-locally to provide ad messaging coverage and amplify the brand’s presence.
Target Audience
General Market Age 21+
304
%
Higher Performance
than the industry average for the Alcoholic Beverages vertical
%
%
Challenge
Provide hyperlocal geofencing coverage of key events where OOH presence absent. Increase engagement and awareness of Tito's creatives specific to each event.
Solution
Tito’s ran a full year campaign in 2023 across 35 states. The brand targeted specific events like sport games, parades, ski resorts, downtown bars, and more.
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