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Uber Case x Kinetic
Providing market awareness and amplification of Uber Reserve.
Industry
Car Rental and Taxi Services
Solutions
Hyperlocal OOH Geofencing
Markets
New York, Los Angeles, Chicago, San Francisco, Dallas, Atlanta, Washington D.C., Miami
667%
Higher Performance than the industry average compared to the Car Rental & Taxi Services vertical
Top 8
Markets
Audience Segmentation
Millennials (A26-40) & Gen X (A41-56)
$100k+
Household income
Campaign Overview
Client
Uber
Industry
Car Rental and Taxi Services
Campaign Goal
Provide market awareness and amplification of Uber Reserve.
Locations
New York, Los Angeles, Chicago, San Francisco, Dallas, Atlanta, Washington D.C., Miami.
Duration
224
Days
Solutions Used
Hyperlocal Geofencing, Device Retargeting
The Story
01
Challenge
Providing market awareness and amplification of Uber Reserve.
02
Strategy
Hyperlocal geofencing was used in 10 national airports in the top 8 markets. Audience segmentation by Millennials (A26-40) & Gen X (A41-56) with a Household Income of $100K+. Device Retargeting was utilized to deliver follow-up ads to the travelers after they left the airport. A/B testing was used on the ad message with a creative refresh during the campaign.
03
Execution
The Result
667%
Higher Performance than the industry average compared to the Car Rental & Taxi Services vertical
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