New York, Los Angeles, Chicago, San Francisco, Dallas, Atlanta, Washington D.C., Miami.
Duration
224
Days
Execution
Click-through rate (CTR) was very strong and exceeded industry benchmarks by +667% for the Car Rental & Taxi Services vertical. Landing page URL was tagged to funnel in visitor insights for Uber Reserve. Reporting was broken out by airport and time frame to provide additional analytics.
Target Audience
Millennials (A26-40) and Gen X (A41-56)
667
%
Higher Performance
than the industry average compared to the Car Rental & Taxi Services vertical
%
%
Challenge
Providing market awareness and amplification of Uber Reserve.
Solution
Hyperlocal geofencing was used in 10 national airports in the top 8 markets. Audience segmentation by Millennials (A26-40) & Gen X (A41-56) with a Household Income of $100K+. Device Retargeting was utilized to deliver follow-up ads to the travelers after they left the airport. A/B testing was used on the ad message with a creative refresh during the campaign.
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