New York, Los Angeles, Chicago, San Francisco, Dallas, Atlanta, Washington D.C., Miami.
Duration
224
Days
Execution
Millennials (A26-40) and Gen X (A41-56)
Target Audience
Click-through rate (CTR) was very strong and exceeded industry benchmarks by +667% for the Car Rental & Taxi Services vertical. Landing page URL was tagged to funnel in visitor insights for Uber Reserve. Reporting was broken out by airport and time frame to provide additional analytics.
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Challenge
Providing market awareness and amplification of Uber Reserve.
Solution
Hyperlocal geofencing was used in 10 national airports in the top 8 markets. Audience segmentation by Millennials (A26-40) & Gen X (A41-56) with a Household Income of $100K+. Device Retargeting was utilized to deliver follow-up ads to the travelers after they left the airport. A/B testing was used on the ad message with a creative refresh during the campaign.
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