UnitedHealthcare

 x

x

Horizon Media

Insurance and Health
Locations

Full National

Duration
175
 Days

Execution

Hyperlocal Targeting and Verified Walk-in Footfall Attribution Measurement

Target Audience

General Market; People looking to get insured and needing help with Medicare

14.7

%

Incremental Lift Percentage

This positive lift percentage indicates that UnitedHealthcare ads drove incremental visits compared to the average store visitation

%

%

Challenge

UnitedHealthcare used multiple creative messages to target various Walgreens stores and traditional OOH locations including Bulletins and Posters. UnitedHealthcare utilized Verified Walk-In Footfall Attribution for users who visited a Walgreens store after being exposed to a UnitedHealthcare campaign ad.

Solution

Blue Bite utilized geofencing to target selected store locations as well as traditional OOH locations. Using precise GPS targeting, Blue Bite was also able to accurately measure and verify store visitation attribution for users who visited a Walgreens store after being exposed to the Mobile Ad.

Contact us to learn more about this campaign or to run your own

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