UnitedHealthcare used multiple creative messages to target various Walgreens stores and traditional OOH locations including Bulletins and Posters. UnitedHealthcare utilized Verified Walk-In Footfall Attribution for users who visited a Walgreens store after being exposed to a UnitedHealthcare campaign ad.

Blue Bite utilized geofencing to target selected store locations as well as traditional OOH locations. Using precise GPS targeting, Blue Bite was also able to accurately measure and verify store visitation attribution for users who visited a Walgreens store after being exposed to the Mobile Ad.