Universal Studio Hollywood
Measure exposure and ticket sale attribution.
Industry
Events and Entertainment
Solutions
Audience Geofencing
Markets
Los Angeles, CA
303%
Higher Performance relative performance compared to the industry average of the “Events & Listings” vertical
Hispanic Market
Audience segmentation
Creative Rotation
Multiple BOGO offers
500+ OOH locations
Geofenced
Campaign Overview
Client
Universal Studio Hollywood
Industry
Events and Entertainment
Campaign Goal
Measure exposure and ticket sale attribution; quantify visitation driven directly by exposure to OOH + Mobile Display.
Locations
Los Angeles, CA
Duration
42
Days
Solutions Used
Audience Geofencing; Verified Walk-In Measurement
The Story
01
Challenge
Measure exposure and ticket sale attribution; quantify visitation driven directly by exposure to OOH + Mobile Display
02
Solution
Blue Bite implemented Verified Walk-In measurement to gauge the amount of people who visited the theme park after being exposed to the promotion
03
Execution
Hispanic market audience segmentation; creative rotation of multiple BOGO offers for A/B testing; geofenced 500+ OOH locations, including digital spectaculars, cinemas, mall kiosks, benches and bus shelters; campaign performance broken out by OOH location for in-depth tracking
The Result
303%
Higher Performance relative performance compared to the industry average of the “Events & Listings” vertical
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