Universal Studio Hollywood

 x

x

Spark Foundry

Events and Entertainment
Locations

Los Angeles

Duration
42
 Days

Execution

Hispanic market audience segmentation; creative rotation of multiple BOGO offers for A/B testing; geofenced 500+ OOH locations, including digital spectaculars, cinemas, mall kiosks, benches and bus shelters; campaign performance broken out by OOH location for in-depth tracking

Target Audience

General market, Hispanic market, parents with kids, young adults and tourists

303

%

Higher Performance

relative performance compared to the industry average of the “Events & Listings” vertical

%

%

Challenge

Measure exposure and ticket sale attribution; quantify visitation driven directly by exposure to OOH + Mobile Display

Solution

Blue Bite implemented Verified Walk-In measurement to gauge the amount of people who visited the theme park after being exposed to the promotion

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