Hispanic market audience segmentation; creative rotation of multiple BOGO offers for A/B testing; geofenced 500+ OOH locations, including digital spectaculars, cinemas, mall kiosks, benches and bus shelters; campaign performance broken out by OOH location for in-depth tracking
Target Audience
General market, Hispanic market, parents with kids, young adults and tourists
303
%
Higher Performance
relative performance compared to the industry average of the “Events & Listings” vertical
%
%
Challenge
Measure exposure and ticket sale attribution; quantify visitation driven directly by exposure to OOH + Mobile Display
Solution
Blue Bite implemented Verified Walk-In measurement to gauge the amount of people who visited the theme park after being exposed to the promotion
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