Universal Studios Hollywood - Jurassic World

 x

x

Spark Foundry

Events and Entertainment
Locations

Full National Campaign

Duration
115
 Days

Execution

Hyperlocal Geofencing; Verified Walk-In Measurement; Multiple Creatives with Discount Coupons

Target Audience

General market; Hispanic market

309

%

Higher Performance

than the industry average for the Events & Entertainment vertical

%

%

Challenge

Applying Verified Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging. Targeting 700 individual units across ten OOH formats in 14 markets. Optimizations and reporting by highest performing unit.

Solution

X000+ Verified Walk-Ins to the theme park. Demonstrated park visitation lift from exposure to out-of-home. Optimizations by Hispanic Market vs General Market creative.

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