Universal Studios Hollywood - Jurassic World
Applying Verified Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging.
Industry
Events and Entertainment
Solutions
VWI Footfall Attribution
Markets
Full National Campaign
309%
Higher Performance than the industry average for the Events & Entertainment vertical
X000+
Verified Walk-Ins to the theme park
Park Visitation Lift
From exposure to out-of-home
Target Audience
General market; Hispanic market
Campaign Overview
Client
Universal Studios Hollywood
Industry
Events and Entertainment
Campaign Goal
Applying Verified Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging.
Locations
Full National Campaign
Duration
115
Days
Solutions Used
Hyperlocal Geofencing; Verified Walk-In Measurement; Multiple Creatives with Discount Coupons
The Story
01
Challenge
Applying Verified Walk-In attribution to measure theme park visitation from consumers exposed to campaign messaging. Targeting 700 individual units across ten OOH formats in 14 markets. Optimizations and reporting by highest performing unit.
02
Strategy
X000+ Verified Walk-Ins to the theme park. Demonstrated park visitation lift from exposure to out-of-home. Optimizations by Hispanic Market vs General Market creative.
03
Execution
The Result
309%
Higher Performance than the industry average for the Events & Entertainment vertical
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