Verizon

 x

x

Pivot Media Ventures

Electronics and Telecommunications
Locations

National - Boston, Philadelphia, Washington DC

Duration
21
 Days

Execution

Shadowfencing; Shadowfence Retargeting; Geofencing

Target Audience

National Campaign

268

%

Higher Performance

than the industry average for the Internet & Telecom vertical

%

%

Challenge

Provide impactful coverage for Verizon's Fios Home Internet messaging. Shadowfenced 15 Mobile Billboard units on custom routes to amplify the OOH. Shadowfence Retargeting increased the ad frequency for the people who were exposed to a Shadowfenced ad. Geofenced target zip codes for additional saturation coverage.

Solution

37% higher click-through rates (CTR) in the campaign with the addition of Shadowfencing. Demonstrated true 1:1 ad messaging between OOH + Mobile. Captured 1st party data of people in proximity to the Mobile Billboards.

Contact us to learn more about this campaign or to run your own