Verizon x Pivot Media Ventures
Provide impactful coverage for Verizon's Fios Home Internet messaging.
Industry
Electronics and Telecommunications
Solutions
Shadowfencing
Markets
National - Boston, Philadelphia, Washington DC
268%
Higher Performance than the industry average for the Internet & Telecom vertical
Shadowfencing
15 Mobile Billboard units
37%
higher click-through rates (CTR)
1st Party Data
Captured of people in proximity to the Mobile Billboards.
Campaign Overview
Client
Verizon
Industry
Electronics and Telecommunications
Campaign Goal
Provide impactful coverage for Verizon's Fios Home Internet messaging.
Locations
National - Boston, Philadelphia, Washington DC
Duration
21
Days
Solutions Used
Shadowfencing; Shadowfence Retargeting; Geofencing
The Story
01
Challenge
Provide impactful coverage for Verizon's Fios Home Internet messaging. Shadowfenced 15 Mobile Billboard units on custom routes to amplify the OOH. Shadowfence Retargeting increased the ad frequency for the people who were exposed to a Shadowfenced ad. Geofenced target zip codes for additional saturation coverage.
02
Strategy
37% higher click-through rates (CTR) in the campaign with the addition of Shadowfencing. Demonstrated true 1:1 ad messaging between OOH + Mobile. Captured 1st party data of people in proximity to the Mobile Billboards.
03
Execution
The Result
268%
Higher Performance than the industry average for the Internet & Telecom vertical
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