Voodoo Festival x Lamar
Measure exposure and ticket sale attribution and amplify OOH awareness.
Industry
Events and Entertainment
Solutions
Conversion Measurement
Markets
New Orleans, LA
195%
Higher Performance relative performance compared to the industry average of the “Concerts & Events” vertical
Measure
Exposure
Ticket Sale
Attribution
Amplify OOH
Awareness
Campaign Overview
Client
Voodoo Festival
Industry
Events and Entertainment
Campaign Goal
Measure exposure and ticket sale attribution and amplify OOH awareness.
Locations
New Orleans, LA
Duration
28
Days
Solutions Used
Conversion pixel; geofencing OOH sites and relevant points of interest; Measurement: total ticket sales revenue, total conversions, ROI, click- to-conversion ratio, conversions by OS and average transaction revenue.
The Story
01
Challenge
Measure exposure and ticket sale attribution and amplify OOH awareness
02
Strategy
Blue Bite implemented a conversion pixel to measure the impact of ticket sales from exposure to the campaign’s messaging and show OOH attribution
03
Execution
The Result
195%
Higher Performance relative performance compared to the industry average of the “Concerts & Events” vertical
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