Conversion pixel; geofencing OOH sites and relevant points of interest (colleges, stadiums, nightlife destinations and music venues). Measurement: total ticket sales revenue, total conversions, ROI, click- to-conversion ratio, conversions by OS and average transaction revenue
Target Audience
Music lovers, college students, young adults, frequent festival attendees
195
%
Higher Performance
relative performance compared to the industry average of the “Concerts & Events” vertical
%
%
Challenge
Measure exposure and ticket sale attribution and amplify OOH awareness
Solution
Blue Bite implemented a conversion pixel to measure the impact of ticket sales from exposure to the campaign’s messaging and show OOH attribution
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