WalkMe used multiple creative messages to geofence their OOH units while collecting Mobile Ad IDs and Conversions on both Facebook and Google. Users that engaged with the ads were also retargeted via cross-device to desktops and tablets.

Blue Bite utilized impression tags and branding pixels to collect user data while targeting via hyperlocal GPS coordinates, ensuring users in WalkMe's targeted OOH areas were exposed to the ads. Blue Bite implemented Google and Facebook retargeting pixels to pass back campaign data for further retargeting on social platforms.