Detroit, MI; Little Rock, AR; Cincinnati, OH; Amarillo, TX.
Duration
Days
Execution
App download attribution, POI Grocery Store and Supermarket Geofencing, Hyperlocal OOH Unit Geofencing.
Target Audience
General Market Age 18+
320
%
Above Industry Average
%
%
Challenge
Walmart’s grocery stores wanted to target their shoppers and competitors to promote it’s new Grocery Pick-up app.
Solution
Walmart strategically placed digital Out of Home around competitive groceries in 4 markets. The Out of Home and mobile advertising creative promoted ordering groceries online along with same-day pickup. The combination of mobile and Out of Home advertising lead to click through rates of 320% above industry average. The mobile experience allowed consumers to download the Walmart Grocery Pick-up app and generated thousands of mobile engagements.
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