“Blue Bite helped us reach shoppers at the perfect moment, driving massive engagement for our Grocery Pickup campaign.”
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Challenge
Walmart wanted to target competitive grocery shoppers and encourage them to try the new Grocery Pickup service. The goal was to deliver app-based engagement from users near competitor locations.
Solution
Blue Bite designed a combined OOH + Mobile geofencing strategy around key grocery stores in four target markets. The approach focused on reaching shoppers in real time near competitor locations.
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