Walmart x Lamar
Blue Bite helped Walmart drive app downloads and grocery pickup usage through a hyperlocal geofencing strategy across key markets.
Industry
Food and Drink
Solutions
Points of Interest Geofencing
Markets
Detroit, Little Rock, Cincinnati, Amarillo
320%
Above Industry CTR
4 Markets
Detroit, Little Rock, Cincinnati, Amarillo
18+
Target Age Group
Thousands
Of Mobile Engagements
Campaign Overview
Client
Walmart
Industry
Food and Drink
Campaign Goal
Increase app downloads and promote same-day pickup.
Locations
Detroit, MI; Little Rock, AR; Cincinnati, OH; Amarillo, TX
Duration
2
Days
Solutions Used
Hyperlocal Geofencing, POI Grocery Store Targeting, App Download Attribution
OOH Unit Geofencing
The Story
01
Challenge
Walmart wanted to target competitive grocery shoppers and encourage them to try the new Grocery Pickup service. The goal was to deliver app-based engagement from users near competitor locations.
02
Strategy
Blue Bite designed a combined OOH + Mobile geofencing strategy around key grocery stores in four target markets. The approach focused on reaching shoppers in real time near competitor locations.
03
Execution
- Hyperlocal geofences deployed around grocery and supermarket POIs
- Mobile ads promoted “Order Groceries Online” and same-day pickup
- Location intelligence used to optimize delivery
- Users could click to download the app or learn more
The Result
320%
Above Industry CTR
- Thousands of app download interactions recorded
- Significant lift in mobile engagement
- Strong performance across all 4 markets
- Improved visibility for Grocery Pickup offering
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